Merlin Entertainments, a global leader in location-based entertainment with over 140 attractions worldwide, is partnering with Coca-Cola for the third consecutive year to continue to incentivise and encourage recycling via reverse vending machines. Guests can win VIP experiences at top UK family attractions by recycling an empty 500ml plastic bottle at specifically designed reverse vending machines located at the attractions
This year, 28 machines will be installed across 11 Merlin attractions, including Alton Towers Resort, LEGOLAND® Windsor Resort, THORPE PARK Resort, Chessington World of Adventures Resort, Warwick Castle, SEA LIFE aquariums in Blackpool, Birmingham, Brighton, and London, The Blackpool Tower, and LEGOLAND® Discovery Centre Birmingham.
New for 2024, the innovative vending machines have a vibrant new look to make them really stand out as the place to recycle used bottles. Four extra machines have been installed across several attractions since last year to make them easy for guests to find and be in with a chance of winning special prizes. Machines can also be found by asking staff members at the attraction or using the individual attraction’s app, guiding guests through the parks to recycle their bottles and enter the VIP competition via a website printed on the receipt after recycling.
This year’s prizes are more exciting than ever, including a VIP behind-the-scenes tour of Legend of the Trebuchet and private history tour at Warwick Castle, a Royal Box experience at the Blackpool Tower Circus, plus conquering the 127ft climb of one of the UK’s tallest rollercoasters, The Swarm at Thorpe Park.
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